Brutal Business Model

Imagine a business model that literally sends you home if you can’t stay up with the competition. That’s the harsh reality of the motorsports business model at the Indianapolis 500. The system can be brutal, creating high-stakes pressure that amplifies financial, emotional, and operational challenges. It embodies a cut-throat yet invigorating approach: the harsh reality is that failure has severe consequences, but the benefits lie in perpetual motivation and merit-driven growth, which can elevate the entire ecosystem. This is the motorsports business model. 

This business model forces you to define core elements that can then position teams of people to compete successfully against each other at a high level. The ultimate payoff is when the team gets to celebrate on the Victory Podium.