Derek is popular in the concrete industry. He has now presented three times to the industry - all because of referrals. This was a group of "in the field" professionals who "get things done". The keynote choice was Derek's "Complete Champion Innovation" module. It was interesting to see sales professionals of a product like concrete (what can you do with concrete, I thought) look for new ways to sell and use their product.
They have a long-term desire to have their product some day replace asphalt on major race tracks around the world. Derek challenged them to create a "flexible" concrete - now that could be a game changer - and maybe possible some day.